PLATEER (CEO Sanghoon Lee), a digital platform solution company, has announced its ambition to launch "X2BEE AI" and lead e-commerce business innovation based on AX (AI Transformation).

X2BEE is an e-commerce solution that combines the know-how and technology that PLATEER has accumulated by developing and operating e-commerce platforms of major domestic companies for more than 20 years. In addition, it seeks to emerge as a game changer in the e-commerce solution market by adding AI functions (Active AI) that can be actually used for e-commerce operation.

X2BEE AI was developed with a focus on three things: ▲ increased operational efficiency, ▲ improved work productivity, and ▲ optimized customer experience. Applying it to the entire e-commerce platform development and operation business, operational productivity and cost reduction can be expected through value chain innovation.

X2BEE AI will introduce eight AI functions that can support core tasks of e-commerce operations. 'AI Integration CS' and 'AI Chatbot' offer counselors customized answers and automatically respond to simple repeated inquiries. 'AI Copywriter' and 'AI Image and Video Generation' automatically create marketing materials such as product descriptions and images. 'AI Search' supports semantic search and image search. 'AI Code Assistant' helps with solution coding, and 'AI Demand Forecast' helps predict sales volume to help make management decisions. 'AI Virtual Fit' is a function of trying on clothes virtually to help customers make purchase decisions.

In particular, X2BEE AI has trained AI by collecting and utilizing millions of different types of data every day, including products, transactions and payments, marketing, inventory, and customer behavior, through APIs to ensure technical reliability. In addition, by minimizing hallucinations of Generative AI using RAG (Retrieved Generation) technology, unlike general-purpose models, high-accuracy answers are guaranteed based on an e-commerce-specific vector database (a technology that enables fast and accurate search by expressing semantic similarity of data as vectors).

"Many companies want to internalize AI technology, but it is expensive and general-purpose AI does not fully reflect the characteristics of the industry, making it difficult to properly utilize it," said PLATEER, CEO of Sanghoon Lee. "XTOB AI is an AI optimized for e-commerce, which will provide practical help to business performance and strengthen competitiveness by reducing total cost of ownership (TCO) of companies." "D2C startups that lack market experience will be able to quickly introduce and utilize AI."

Meanwhile, global Edutech company Icecreammedia (CEO Heo Joo-hwan) has decided to introduce X2BEE AI. In line with its status as the world's first digital education company, it seeks to innovate its mall operation process by utilizing the ▲AI search, ▲AI integrated CS, ▲AI copywriter, ▲AI code assistant, and ▲AI demand forecasting functions. Ice Cream Media is building a mall integration platform based on XTOB and is set to open its grand opening early next year.