'D2C Platform' Surges Amid Open Market Crisis
▶ "I can't trust the platform." Reflecting the atmosphere of the e-commerce industry that is interested in its own mall
The commerce industry has been struggling since the Timon and Wemakeprice incidents. As the open market grew, companies that have been increasing product sales through open market-related channels were not able to settle their sales prices, causing confusion. As concerns grew that similar things could happen at any time, both manufacturing and e-commerce companies were in trouble.
Naturally, the investment method focused on the open market platform seems to be shifting to direct customer transactions and D2C shopping malls. This reflects the sentiment that "I can't trust the platform." Digital platform company PLATEER is drawing attention to the market these days as it plays a key role in securing its own sales channel.
PLATEER is a company founded in 2005 by CEO Sanghoon Lee, who graduated from Kookmin University with a major information management and started working in modern information technology. Its core business is customized platform production such as shopping malls and applications for e-commerce activities. It merged with software company Mousoft in 2020 and changed its current name to its current name, and listed on KOSDAQ in 2021.
It is a company specialized in building an e-commerce platform and has the overall technology related to it. It develops and supplies products such as Customer Relationship Management (CRM) that increases marketing efficiency and DevOps that integrates software development and operation. It is also pushing for the introduction of artificial intelligence (AI) to upgrade its products.
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