As consumption trends change rapidly, "customized consumption that only chooses what I want" is now spreading. The 'Topping Economy', which adds options according to individual needs rather than standardized package products, is drawing attention. Companies are reflecting these changes to create new revenue models.

What is the "Topping Economy"?

The 'Topping Economy' is an economic model that allows consumers to add the features they want after providing basic products or services. It is developing into a personalized recommendation system based on consumer data beyond providing simple options. This allows companies to secure new revenue opportunities and consumers to build customized experiences.

Why is the 'Topping Economy' in the spotlight?

① Customized consumption is the trend
Consumers prefer to choose the elements they want according to their preferences and needs rather than the set package. As a result, companies offer a variety of options, increasing customer satisfaction and maximizing sales.

② Choose only the features you need with flexible consumption
Subscription-based platforms such as Netflix and YouTube are also spreading the method of paying additional premium functions to basic services. Consumers can add only the features they want when they need them, allowing for flexible consumption without burden.

③ Reduce costs with smart consumption
Instead of purchasing packages that contain unnecessary features, consumers can choose only the elements they want to reduce costs. Companies are introducing a variety of customized pricing plan and service models in line with this trend.

Topping Economy (Sources = clipartkorea)

3. Application of 'Topping Economy' by Industry

4. How B2B companies should capitalize on the 'Topping Economy'

6.  

   The 'Topping Economy' is a significant opportunity for B2B companies to personalize their services and build sustainable revenue models. A key strategy is to move away from traditional, structured packages and embrace modular services, data-driven personalization, and subscription business models that give customers the flexibility to choose the features they want.

    

    

   [Enterprise Application of Topping Economy]

7.  

   ① PLATEER 'X2BEE' & 'groobee': PLATEER's AI-based personalized e-commerce solution 'X2BEE' and AI marketing technology solution 'groobee' are solutions that help companies provide optimized services according to their business model and customer characteristics. This helps companies maximize their performance by reducing operating costs, optimizing service operations, and establishing efficient marketing strategies.

   👉 Learn more about 'X2BEE' solution
   👉 Learn more about 'groobee' solutions

   ② Salesforce: Provides a basic CRM solution, and you can add marketing automation, data analytics, and more as needed.

   ③ Amazon Web Services (AWS): Offers modular plans that let you pick and choose the features you want, such as servers, databases, AI analytics, and more.

    

    

   'Topping economy' is a key strategy even in B2B markets

8.  

   Solutions like PLATEER's 'X2BEE' and 'groobee' reflect the 'Topping Economy' model, which allows companies to optimize their operations and create efficient marketing strategies. Even in the B2B market, the 'Topping Economy' is becoming an important business strategy, and more sophisticated personalization models are expected to be introduced in the future.

    

    

    

   1) The Age of the Topping Economy---"New consumption trends driven by personalized choices”

   2) Consumption Trends 2025: What is the Topping Economy?

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