Digital Daily Reporter Lee Anna
The domestic e-commerce industry is facing new challenges as price competition intensifies day by day due to the economic downturn at home and abroad and aggressive entry of Chinese e-commerce into the market. Analysts say that the industry has emerged as an urgent task to secure profitability through efficiency and cost reduction beyond simple online mall operations.
Shin Sung-seok, head of the EC Solution Business Division of PLATEER, met with Digital Daily at PLATEER headquarters in Beopwon-ro, Songpa-gu, Seoul on the 16th and introduced the AI-equipped e-commerce solution "X2BEE 3.0," saying, "As operational efficiency and cost reduction become important in the e-commerce market, AI introduction is becoming essential."
◆ An e-commerce platform that assembles like Lego... Features of 'Modular Structure' = XTOB 3.0 stands for an enterprise-class e-commerce solution, not just an online shopping mall construction tool. "Unlike e-commerce solutions in the form of software as a service (SaaS) only provide basic commerce functions, X2B can implement all the complex processes of large e-commerce companies," Shin said.
X2B is characterized by adopting a modular structure that allows it to assemble necessary functions like Lego blocks. It has a flexible structure that allows rapid construction with basic modules, but allows additional development if specialized functions for each company are needed. Unlike overseas solutions that cannot be modified like a kind of black box, it can cope with various demands of domestic e-commerce.
Furthermore, PLATEER has also implemented various functions to increase the efficiency of managers' work. For example, on the XTOB 3.0 manager screen, multiple brand sites can be managed simultaneously. In addition, through the authority management function, detailed authority settings are possible up to menu and button units, thereby preventing security accidents.
◆ On-premise AI also reassures the financial sector... Another feature of "Fitted with various functions such as chatbot and search" = XTOB 3.0 is that it is equipped with self-developed on-premise AI 'POLAR's Optimized SLLM and Application with Reliability'. POLAR can reduce business processing time by 20-30% while keeping core data and sensitive information of companies safe.
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