▶ Publication of the 'Generative AI Search White Paper' containing strategies for utilizing Generative AI search
▶ Exploring e-commerce business growth engines through 'Generative AI search'
▶ Increase customized experience to differentiate and gain competitive advantage at the same time

PLATEER (CEO Sanghoon Lee), a digital platform solution company, announced on the 16th that Groobe, its artificial intelligence (AI) personalized technology solution, has published a 'Generative AI search white paper'.

This white paper focuses on the e-commerce sector, where Generative AI search technology is particularly prominent, and deals in-depth with the innovative customer experience that the technology will bring and its business strategy using it. PLATEER predicted in a white paper that Generative AI search will play an important role in innovating customers' personalization experiences and securing a competitive advantage for companies.

As competition in the domestic e-commerce market is getting fiercer, it is becoming difficult to differentiate only by the existing service structure. PLATEER predicted that "Generative AI search" will be a key technology to innovate the paradigm of customer experience by deeply understanding customer intentions and presenting personalized results, while companies are accelerating the introduction of AI technology to provide customized experiences.

In the white paper, the main effects of Generative AI search on e-commerce companies were ▲preventing customer churn ▲increasing purchase conversion rate ▲ securing a new customer base. This Generative AI search technology is evaluated as a tool that can improve the overall quality of service of a company beyond a simple technical approach.

PLATEER plans to provide more innovative customer experiences and strengthen competitiveness through groobee Generative AI search services. Groobee Generative AI search is a personalized search service that contributes to the improvement of search quality and customer experience of e-commerce companies. Based on customer data, segmented targeting and sophisticated recommendation algorithms are used to present search results tailored to each customer's interests. In addition, it is effective in gaining customer trust and inducing purchase decisions by providing explanations of search results reflecting brand characteristics, trend information, and customer tendencies.

"This white paper will be an important data for companies to establish Generative AI search service strategies," said PLATEER Managing Director Lee Bong-kyo (Director of Data Solution Business Promotion Team). "Groobee will become a key solution leading the Generative AI search market through continuous technological development."

Meanwhile, this Generative AI search white paper can be found on the official PLATEER groobee website (https://groobee.net/).