▶ PLATEER Provides Generative AI Search to BABATHE.COM, Improving Search Accuracy and Conversion Rates
▶ BABATHE.COM Implements PLATEER's Generative AI Search, Delivering Smarter Style Recommendations
▶ "A New Shopping Experience on BABATHE.COM!" PLATEER's AI-powered Search Enables Intelligent Style Suggestions

◆ Enables Intelligent Style Suggestions

PLATEER (CEO: Sang-Hoon Lee) announced on the 6th that its AI Customer Experience (CX) division has integrated a Generative AI Search solution into ‘Style Talk,’ a personalized style consultation service operated by BABATHE.COM, the premium shopping platform of Babaa Fashion.

With this implementation, BABATHE.COM aims to continuously offer more sophisticated style recommendations and shopping experiences tailored to customer preferences and the latest fashion trends. Following the service introduction, the search accuracy significantly improved, enhancing the customer’s search experience. Consequently, the click-through conversion rate nearly doubled compared to the previous week, contributing to increased sales performance.

◆ Optimization of AI-Driven Search and Recommendation Systems

PLATEER’s Generative AI Search optimizes search quality through multiple refinement processes. First, it systematically categorizes product attributes such as brand, price, color, and material while maintaining an up-to-date database for accurate search outcomes. By analyzing user search history and purchase patterns, it identifies individual preferences, thereby enhancing personalized recommendations. Additionally, during the search process, LLM analyzes natural language inputs and performs context-aware AI-powered searches. The final search results are fine-tuned by factoring in individual preferences, trends, and similarity measures, ultimately delivering highly relevant product recommendations and revolutionizing the shopping experience.

◆ Improving Search Accuracy and Customer Experience

By applying Generative AI Search to ‘Style Talk,’ PLATEER enables BABATHE.COMto precisely analyze customer search queries and provide highly relevant product recommendations. Previously, when users searched for “spring dresses priced between 100,000 and 200,000 KRW,” results often included items outside the specified price range or with low relevance. However, with the implementation of Generative AI Search, the system now accurately reflects price and style conditions, significantly improving search efficiency. As a result, customers can now find their desired products more quickly and easily, enhancing both shopping convenience and satisfaction.

Sang-Hoon Lee, CEO of PLATEER, stated, “By leveraging Generative AI, we are introducing a new paradigm in search technology that goes beyond static searches to provide a more dynamic and intelligent customer experience.” He added, “We will continue to lead the AI-powered search service market by setting new standards for innovative AI solutions, not only in Korea but also on a global scale.”

Meanwhile, PLATEER plans to further advance next-generation AI search technologies by integrating Generative AI with AI chatbots to expand personalized interactive services. The company is currently collaborating with a global automotive brand to co-develop AI-based search and chatbot solutions, with an official launch scheduled for June. Additionally, PLATEER is enhancing its technology for applications across industries such as fashion, cosmetics, and furniture, striving to expand its reach beyond the domestic market into global territories through next-generation Generative AI search and chatbot innovations.