▶ PLATEER Targets Japan Market With High Growth Potential... Expects Demand for Mar-tech and E-Commerce Solutions
▶ PLATEER Japan Corporation Established... The 4th-largest Japanese e-commerce market in the world
PLATEER (CEO Sanghoon Lee), a digital platform company, announced on the 12th that it has established PLATEER JAPAN, a Japanese corporation, as a bridgehead for full-fledged overseas business expansion.
Through the establishment of this Japanese subsidiary, PLATEER plans to introduce various e-commerce solutions that it has, such as AI e-commerce solution X2BEE, to Japanese company customers, starting with its AI-based personalized Mar-tech solution (SaaS).
The head of Japan's subsidiary is Lee Bong-kyo, head of the data solution business promotion team. Lee, who is considered a Japanese expert who majored in IT business at Keio University, plans to focus on local customization of e-commerce solutions and strengthening global competitiveness based on his experience in successfully launching and developing 'groobee' in Korea.
"The size of Japan's e-commerce market amounts to $169 billion (KRW 249 trillion) in 24 years, and continues to grow steadily every year, but the EC rate (e-commerce accounts for less than 10% of all product sales) is so slow that it is less than 10%. This suggests that the potential of the Japanese e-commerce market is great," said Lee Bong-kyo, head of the corporation. "Recently, even large companies in Japan are actively introducing and utilizing business-related SaaS, and in particular, interest in AI-based technologies such as Generative AI is very high. In addition, as traditional retailers and offline sales channel-oriented brands are actively reviewing the business of D2C (Direct to Commerce), we expect the needs for Mar-tech and e-commerce-related solutions owned by PLATEER to be also very large."
PLATEER JAPAN will actively cooperate with major IT companies in Japan, such as VNEXT Japan (CEO: Shuhei Mori) and primeNumber (CEO: Tabe Yuki), to target the local market. VNEXT Japan is a comprehensive IT software development company that has carried out more than 350 customers and 700 projects, and primeNumber provides cloud data integration technology (SaaS) to 2,000 companies from startups to large companies. Through cooperation with these local partners, PLATEER JAPAN aims not only to lay the foundation for the sales network for Japanese corporate customers, but also to quickly and successfully enter the market and achieve business results by improving and upgrading meticulous solutions that meet the needs of local companies.
Sanghoon Lee PLATEER CEO said, "Based on PLATEER's accumulation of technology and experience, we will continue to challenge ourselves in overseas markets such as Japan. Through this, we expect further business results and the company's growth."
