▶ Through the introduction of groobee, public home shopping will support the expansion of markets for small and medium-sized enterprises and farmers and fishermen, and strengthen personalized marketing
▶ PLATEER Groobee wins orders for public home shopping and designates innovative products from Public Procurement Service...Prospects to expand public sector business

PLATEER (CEO Sanghoon Lee), a digital platform company, announced on the 23rd that it will provide AI personalized marketing solution "groobee" to public shopping, a public service platform of public home shopping. Through the provision of groobee, PLATEER is accelerating the expansion of its business to the public sector to the Korea Tourism Organization, including public home shopping, and the Korea Post Business Promotion Agency.

Public Home Shopping is a public home shopping company that has introduced Groobee, an AI personalized marketing solution, to support the sales channels of SMEs and farmers and fishermen, and to provide high-quality products to consumers. By strengthening AI product recommendation and customized personalized marketing on the public shopping platform, it plans to support products of SMEs and farmers and fishermen that have entered the market to reach more consumers effectively. In addition, it plans to operate a transparent and efficient marketing campaign based on customer trust to match the public interest goals of public shopping.

groobee is a SaaS-type solution that integrates and provides various functions necessary for personalized marketing. This solution collects and analyzes customer behavior data using real-time big data processing technology and AI based on machine learning and deep learning, and supports key functions necessary for personalized marketing such as targeting, product recommendation, and performance analysis.

In particular, groobee was designated as an innovative product supervised by the Public Procurement Service after obtaining the first public sector cloud service security certification (CSAP) in the industry. Innovative products are products whose publicity and innovation have been officially recognized, and through this designation, groobee's technology and excellence have been proven. Based on this, PLATEER is able to supply services to public institutions more stably.

"groobee is strengthening its market competitiveness by gaining the trust of public institutions based on its differentiated technology," said Sanghoon Lee, CEO of PLATEER. "The selection of innovative products from the Public Procurement Service and the expansion of orders to public institutions are opportunities to create new business models." "We will continue to expand performance in the public sector through continuous investment in groobee and lay the foundation for sustainable growth," he said.