▶ 'X2BEE' large-scale upgrades to increase work efficiency and reduce costs through AI
▶ Advanced 'X2BEE' e-commerce solution with AI, application of the latest technology stack, and drastic improvement in UI/UX
PLATEER (CEO Sanghoon Lee), a digital platform solution company, unveiled "X2BEE 3.0," an AI e-commerce solution equipped with POLAR, an e-commerce-specific on-premise AI, and announced that it has opened an AI experience site.
E-commerce companies are sensitive to security due to the nature of handling customers' personal information and payment information, and advanced security functions to prevent data leakage are essential. In addition, many companies thoroughly control data access rights, audits, and records, and are making investments to comply with data governance. In this situation, X2BEE 3.0 is attracting attention because it is equipped with Plateer's Optimized sLLM and Application with Reliability (POLAR), an on-premises AI, effectively blocks the risk of leakage of core data and sensitive internal information to the outside, and clearly meets the security needs and data governance policies of e-commerce companies.
POLAR is an e-commerce specialized sLLM created after about two years of research and development based on PLATEER's domain expertise accumulated by developing and operating e-commerce platforms of major domestic companies for over 20 years. Various foundation models can be replaced and applied, and it helps increase operational efficiency and reduce costs through core data reinforcement learning (RAG) inside the company without worrying about sensitive data security and leakage. In addition, various e-commerce AI services that can improve customer experience can be applied.
Based on POLAR, PLATEER has installed various AI services such as AI chatbot, AI search, AI customer counseling analysis, and AI marketing copywriters in "X2BEE" 3.0, and has released them so that they can use them directly through the AI service experience site.
In particular, PLATEER can use POLAR, an on-premise AI developed by itself, through POLAR Ops, or change only the language model to public LLM. In both cases, the e-commerce specialized AI function developed by PLATEER can be used, and the AI model can be applied according to the customer's business situation. A Plateer official said that using the e-commerce AI function through the introduction of "X2BEE" can reduce work processing time by more than 20% to 30%, which increases work efficiency and enables cost reduction.
It also said it will continue to add AI functions needed for e-commerce, which is expected to contribute to increasing sales by reducing total cost of ownership (TCO) and improving customer experience for e-commerce platform operations.
"In a situation where the economy is stagnating due to unstable market environment at home and abroad, optimizing operating costs and increasing corporate competitiveness through AI introduction are not a matter of choice, but a must, and it seems that it is time to consider introducing them as soon as possible. PLATEER intends to include POLAR, an on-premise AI that has been researched and developed over the past two years, in X2BEE 3.0 to consider and solve these customer problems together," said Sanghoon Lee CEO PLATEER, explaining the background of the large-scale X2BEE upgrade.
"X2BEE 3.0 allows customers to use e-commerce-specific AI functions along with e-commerce solutions that guarantee technology," he said. "AI that can be used in the overall e-commerce operation will increase e-commerce operation productivity and improve business performance from a TCO perspective."
PLATEER opened its "AI Experience" site on Jan. 7. It is also available through the PLATEER website and the X2BEE website, and many people are encouraged to experience it.
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