PLATEER groobee Launches LLM-Based Generative Search Service

PLATEER (CEO Sanghoon Lee), a digital platform solution company, announced on the 29th that Groobee, its artificial intelligence (AI) personalized technology solution, has launched a "generative search service" based on a giant language model. This service is expected to greatly improve the convenience of users' search by providing customized results even for complex search terms.

groobee's generative search service provides optimal search results by analyzing search terms entered in natural language with LLM. For example, even for specific requirements such as "Recommend a black padded jacket worth 300,000 won that is good to wear in winter," it analyzes the user's search intention and accurately recommends the appropriate product. In this process, it is characterized by providing more advanced search results by applying filtering that combines factors such as product color, price, and gender.

This service is not just a product search, but also a mission-based search to achieve a specific situation or purpose. For example, in response to a request to "find essential equipment for camping beginners," a product of related categories is searched and a comprehensive product list is created. Through this, users can save time by being recommended products that fit their purpose at once without having to search multiple times.

groobee-generated search service helps customers to trust recommended products more by providing a summary and reason for the results as well as search results. In addition, by suggesting related keywords related to search terms, it supports customers to discover new products or meet unexpected needs. These differentiated functions provide customers with a wider range of options and provide a better shopping experience.

Yoo Min-soo, head of PLATEER Groobee's business division, said, "With the recent increase in the use of LLM services, it is becoming increasingly important to understand customers' intentions and search for products based on natural language queries. In line with these changes, providing customers with an optimized search experience is the core of this service," and added, "We expect more e-commerce companies to utilize innovative search functions and take customers' shopping experiences to the next level through groobee's generative search service."