PLATEER(CEO Sanghoon Lee), a digital platform company, announced on the 30th that it will provide its AI personalized Mar-tech(Marketing+tech) solution "groobee" to Hyundai Department Store's premium food mall "Hyundai Food Hall To Home." groobee will support Hyundai Food Hall to strengthen the competitiveness of Hyundai Food Hall to Home by upgrading its customized recommendation service amid accelerating competition in the online food market.

Hyundai Food Hall To Home is a premium food mall that allows people to enjoy a variety of foods at home. It provides products sold at Hyundai Department Store's food hall, such as fresh food, deli, and bakery, and processed foods from famous restaurants outside, every morning.

groobee is a SaaS-based solution that combines various personalization products such as AI-based personalization products recommendations, segment targeting, and offline sites marketing functions.In particular, it is a big strength to propose custom products that reflects customers' preferences, taste, taste, including machine learning and deep learning and behavior.

Yoo Min-soo, head of groobee's business division, said, "As sophisticated product recommendations have recently become a key factor in determining business success or failure for domestic commerce companies, the importance of personalized recommendation services is increasing. We will continue to work hard to develop functions so that companies that use Groovy can increase their competitiveness in response to the rapidly changing market."