Post Office Shopping, run by the Korea Post Business Promotion Agency (Director Song Kwan-ho), a subsidiary of the Korea Post, has introduced PLATEER's (CEO Sanghoon Lee) AI personalized marketing solution 'groobee'. Post Office Shopping said it will strengthen its personalized marketing strategy and further enhance the competitiveness of the shopping mall through customized product recommendation services.

Post Office Shopping is a public online shopping mall launched to revitalize the rural economy, and it sells safe food by directly connecting farmers, fishermen, and consumers through a network of more than 3,300 post offices nationwide. After introducing groobee, the "Ai Recommendation Hall" category was opened on its website to provide customized product recommendation services.

In the Ai Recommendation Hall category, we propose customized products using machine learning and deep learning AI, as well as products optimized for customers' purchasing history and interests. ▲You can check a variety of customized products that reflect customers' interests, such as products that others have seen together ▲ products that are popular now ▲ products that others have put together.

groobee is a SaaS-type solution that integrates and provides various functions necessary for personalized marketing. It collects and analyzes customer behavior data using real-time big data processing technology and AI based on machine learning and deep learning, and provides functions necessary for personalized marketing such as targeting, product recommendation, and performance analysis.

In particular, groobee was recognized for its safety and reliability in the public sector by obtaining the public sector cloud service security certification (CSAP) for the first time in the industry last year. Based on this, it provides services stably to various domestic public companies that need customer relationship management (CRM) and customized personalized product recommendations.

Yoo Min-soo, head of PLATEER groobee's business division, said, "We are very meaningful to be able to provide services to post office shopping. groobee will continue to expand its position in the public sector by providing stable AI services in the future."