"Recommend a spring dress in the 100,000 KRW range? The era of shopping with natural language using generative AI is approaching."
The era of generative AI has arrived, where shopping can be done easily using natural language, and purchases can be made quickly.
Generative AI has become a part of everyday life, and now it seems that shopping will also become easier with natural language searches, leading to faster purchases.
In South Korea, PLATEER has taken the first step. PLATEER's AI CX division uses generative AI search, which utilizes large language models (LLMs) to understand users' search intentions and provide a more flexible search experience.
This feature has been added to Babafashion's Babadotcom 'StyleTalk', which is a personalized style consulting service. StyleTalk now supports sentence-based searches and personalized searches, going beyond simple keyword matching to provide more refined and accurate search results.
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