PLATEER Integrates Generative AI Search into Babathe.com’s ‘StyleTalk’… Search Click-Through Rate Doubles... The artificial intelligence (AI) technology that once seemed confined to science fiction movies has now seamlessly integrated into our daily lives. From traditional IT industries to semiconductors, retail, and finance, AI is becoming ubiquitous across various sectors.
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“Recommend a dress under 100,000 KRW for a spring wedding guest look. Exclude white options.”
Now, when users ask this on Babathe.com’s StyleTalk, AI analyzes their preferences and suggests relevant products.
Previously, fashion shopping platforms required users to manually search using keywords like “wedding guest look.” However, with this new AI-powered search, users can describe their desired style in natural language, and the system will find the most suitable products accordingly.
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