AI Transformation (AX), which seeks to change companies based on artificial intelligence (AI) beyond digital transformation (DX), has emerged as the latest trend. We are entering the era of everything being AI in the "world where everything is digital." What benefits will companies that realize AX get?

The biggest change is productivity improvement. It automates repetitive tasks to prevent waste of manpower. By analyzing large amounts of data, you quickly gain insights for strategic decisions. Data-driven demand forecasting becomes easier. This saves time and money in the operation process. The customer experience is better. The AI installed in the e-commerce environment recommends personalized services and products on its own and quickly finds out what customers need. All this is gathered to continuously drive innovation in the company.

Prior to AX's rapid emergence as a trend, PLATEER has been preparing Actionable AI that can be used for e-commerce operations. Are you curious about a commerce-specific AI that can be applied to the entire process from the development to the operation of a shopping mall? I'll tell you everything from the birth history to the detailed introduction of its core functions.

Until X2BEE AI was born

Based on decades of insight in charge of SI (system integration) projects for large corporations, PLATEER has launched solutions that meet market trends and corporate needs. The D2C commerce platform solution 'X2BEE' for mid-sized companies condenses PLATEER's technology. Predicting that AI will be actively used in almost all industries, PLATEER has been preparing for 'X2BEE AI' since April 2023 before AX's rapid emergence. ① Maximizing Customer Experience ② Optimizing Operations ③ It is an innovative AI tool that increases marketing productivity to provide exceptional value to both companies and shopping mall customers!

The X2BEE AI project started with the grand dream of "Let's create a solution that automates e-commerce operations!" The AI installed on the e-commerce platform began to develop 'commerce-specific AI' to provide high-quality insights to the operations manager while analyzing the cause of customer churn, suggesting alternatives, and placing resources in the right place to optimize operations.

✅ Let's create natural and sophisticated results with Large Language Model (LLM) interworking!
✅ I hope the AI model has the flexibility to replace and offers a quick upgrade!
✅ Above all, D2C (Direct-to-Consumer) characteristics require security and domain-specific features…
✅ Only when there is synergy between AI commerce functions will we be able to provide a differentiated experience to our customers!

Based on these concerns, PLATEER developed X2BEE AI, a commerce-only AI optimized for D2C environment. It has learned AI by collecting millions of pieces of data through API every day such as goods, transactions, payments, inventory, and customer behavior. By utilizing search augmentation (RAG)¹⁾, we derive accurate answers based on e-commerce-specific vector database ²⁾ by minimizing Generative AI hallucinations. Are you curious about X2BEE AI that will enhance customer contact and give corporate competitiveness by converging various AI commerce functions? Learn more with the introduction of key features below!

3 Differentiating Points of X2BEE AI

1) Maximize customer shopping experience

① AI Search
The AI Search feature enhances the customer's purchasing experience by providing search results that fit the customer's search intention. Semantic Search ³⁾ provides optimal search results by identifying the customer's intentions and context, and AI-based image search makes it easy to find similar products.

② AI Virtual Fitting (R&D)
With the AI virtual fitting feature, customers can try on their fashion choices virtually. You can see what you're wearing online by clicking the 'Fit to' button on the shopping mall page and uploading your image. It is expected to increase sales and reduce return rates.

③ AI Chatbot (Beta)
The AI chatbot feature provided by XTOB AI accurately understands customers' questions and solves problems on its own. Various functions such as order history, delivery status, product change, cancellation, exchange, return, and coupon inquiry will be solved with the AI chatbot. In addition to understanding customers' questions accurately, it provides a natural and seamless conversation experience as if talking to an actual counselor.

2) Optimizes e-commerce operations

① AI Integration CS
The AI integrated CS function automatically analyzes the customer's behavior history, such as Q&A inquiries, orders, and product reviews, to support the counselor's CS work. It can increase work efficiency as well as customer satisfaction by providing product information and customized recommendation answers related to inquiries.

② AI Demand Forecast
With the AI demand forecasting function, you can efficiently manage inventory by predicting expected sales volume. X2BEE AI provides sophisticated demand forecasting through data analysis such as past sales volume, inventory data, and customer demand patterns. Promotions based on demand can maximize sales or minimize inventory losses.

③ AI Code Assistant (Beta)
The AI Code Assistant reduces the burden on developers. The AI Code Assistant helps draft code generation during the development of the integrated mall, and helps to maintain it conveniently after development.

3) Improve marketing productivity

① AI Copywriter
The AI Copywriter feature automatically generates marketing messages such as product description phrases based on product and image information. It supports a variety of tones such as 'refreshingly', 'sophisticated', 'professional', and 'persuasive', and can be used for product details page work or promotions.

② Production of AI Advertising Materials (Beta)
The AI advertising material production function automatically creates images and videos for advertisements through Vcat service linkage. When you enter the product URL, customized images and videos are created. You can also apply templates or edit images using the editor. It is expected that shopping mall thumbnails, exhibitions and banners will be produced easily and quickly, greatly reducing work time and waste of resources.

Many businesses want to internalize AI technology, but they find it difficult to invest a lot of money and time. Introducing general-purpose AI on the market does not fully reflect the characteristics of industry groups and corporate brands, making it difficult to utilize. X2BEE AI is an e-commerce-optimized AI that provides practical assistance to business performance and strengthens competitiveness by reducing total cost of ownership (TCO). Even D2C startups with little market experience can quickly and easily adopt and utilize AI!

1) Retrieval-Augmented Generation
2) Technology that enables fast and accurate retrieval by vector representation of semantic similarities in data
3) Not just a keyword search, but a method of analyzing context to find relevant content

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