▶ HAZZYS.COM Enhance Customized Shopping Experience With Groobee...Expects to Improve Customer Satisfaction and Loyalty
▶ Data-driven, sophisticated marketing strategies will go beyond simple shopping to "deliver the joy of discovery."
PLATEER (CEO Sanghoon Lee), a digital platform company, announced on the 12th that it will provide AI personalized Mar-tech solution "groobee" to the D2C mall "Hedge Dotcom (hazzys.com )" run by LF (CEO Oh Kyu-sik and Kim Sang-gyun)'s flagship brand Hedges. Through this introduction, groobee will provide customized shopping experience to hazzys.com customers and increase customer satisfaction and loyalty.
'hazzys.com'is LF's representative fashion vertical platform (a service that targets customers with specific interests). It is strengthening its role as a brand integration center by optimizing UI/UX and upgrading review functions, and continues to grow into a brand community that attracts communication and participation from customers in their 20s and 30s.
groobee is a SaaS-type solution that supports advanced personalization according to the characteristics of e-commerce business. It uses big data processing technology, machine learning, and various AI algorithms to collect and analyze customer behavior data in real time and integrate and provide various functions necessary for personalized marketing such as targeting, messaging, and product recommendation into one.
An LF hazzys.com official said, "We expect Groobee's personalized product recommendation function to lead customers' lock-in and drive hazzys.com 's growth," adding, "We plan to provide customized services to customers and maximize purchase conversion through sophisticated marketing strategies based on customer data."
Yoo Min-soo, head of PLATEER groobee's business division, said, "In a market where domestic demand continues to be sluggish, e-commerce companies need differentiated strategies to secure competitiveness. groobee can efficiently use marketing costs and maximize ROI by analyzing customers' purchase cycles and products of interest."
